I am sitting here waiting a bit before leaving for the airport to pick up my cousin, Michelle, who is on her way (along with her youngest child) here from sunny Mexico.
The flight is delayed a bit and it gave me a few unexpected minutes to sit here at my computer.
The kids are on spring break, so everything has been a bit topsy turvy for the last few days, we completely missed fencing tonight. Just forgot about it, until about 20 minutes ago. Oh well.
but here is what I really wanted to write about:
I have been reading a lot regarding the economy, now that the elections are over, I need something else to obsess about, and the economy seems like a worthwhile target. It has got to be better than following celebrity gossip, right?
So, there is one company that is doing remarkably well during this economic downturn, sales are up quite a bit over last year.
It is McDonalds.
Somehow, McD’s has managed to convince hundreds of millions of people in the US that not only are the fries really tasty (and I will agree with that), but the quarter pounder is a cost effective choice for dinner.
I am not going to get into the nutrition debate, we all know that McD’s does not offer nutritious food, just convenient and fast food that years of advertising and amazingly well placed restaurants have trained many to depend on. ( that isn’t worded quite right, but I don’t have THAT much time).
But cost effective? If we take our little family of 5 through the drive-through for a quick meal at McD’s, we spend a minimum of $20. That adds up. We make it through a drive through maybe once every couple of months, I would love to say we never go, but that is just not true. We do, however, try to limit it. For a lot of reasons, but a big one is cost.
This article went on to say that the stronger US dollar will actually hurt McDonalds profits, due to commodity costs, etc. I suppose I should care. But I don’t. I hope they decide to raise prices by a substantial amount, and people stop swinging though 4 times a week.
After all, you can pick up a roast chicken and a bag of salad and tray of breadsticks for about $10, sit down and have dinner together at home and you car stays cleaner.
Hmmm, is this a little bright spot peeking through the clouds of doom and gloom?